Your site has problemsGoogle will findbefore you do.
KWI Toolkit runs a real crawl of your actual site — technical SEO, schema, Core Web Vitals, forms, links, and the AI-visibility signals that decide whether a page gets cited at all — and tells you exactly what's wrong, in minutes. No account needed to start.
No account required to see your score.
Start on Basic free, forever — no card on file, no trial countdown to worry about.
Scan history lives in your own browser only — never sent to or stored on our servers.
Even full-site crawls typically finish in under a minute, with live progress the whole way.
The villain isn't Google. It's the stuff you can't see.
A form that's been silently failing for three weeks. A duplicate Organization schema block nobody noticed. A redirect chain quietly bleeding link equity. These aren't hypothetical — they're the kind of issue sitting on real sites right now, invisible until a client asks why rankings dropped, or Google finds it first.
And the tools to catch all of it are usually scattered across five different subscriptions — most built for enterprise teams, none built around the specific problems that actually show up in a real audit.
Three steps.
No guessing at any of them.
A simple process that gives you clear answers and actionable fixes.
Run a free Site Audit
No signup. Just a URL and a few minutes.
See exactly what's wrong
Categorized, scored, and explained — not just a wall of jargon.
Fix it with the right tool
Schema, links, performance, forms, and more — each one built for exactly that problem.
Not just what's broken. What's missing — and what's actually holding you back from ranking.
Google ranks pages. AI systems cite pages. Both are checking for the same underlying thing — is this page actually complete, correct, and trustworthy? Hover a module below to see exactly where it looks, and what it typically finds.
See what your website is actually telling Google, AI systems, and your visitors.
Our audit doesn't stop at broken links. It crawls your site, analyzes your content, reviews technical SEO, evaluates AI visibility, and uncovers opportunities hidden across your pages.
The final inspection before a site goes live.
You're not always the one who wrote the copy or uploaded every image — you're the last set of eyes before a client sees it. These are the mistakes they actually notice. Hover a check below to see exactly what it found.
Fixed before it became a problem.
We ran a Site Audit on our client's site expecting a clean bill of health — instead we found three pages with conflicting Organization schema and a batch of broken redirects nobody had caught.
Form Crawl found a HubSpot contact form buried in our footer that had been silently broken for two months.
Ran the Broken Link Checker on a 40-page site migration and caught 60+ dead redirects before launch.
The white-label PDF export saved us hours on client reporting.
Most SEO tools stop at 'does this rank.
Content Scorer showed us exactly which subtopics competitors covered that we didn't.
Ran Sitemap Comparison before a big redesign launch and caught eleven pages that existed on production but never made it into staging.
Schema Audit flagged the exact same Organization block duplicated across three page templates with slightly different phone numbers.
Dragged our whole product gallery into Image Compressor and shaved almost 40% off page weight in ten minutes, no design changes needed.
Redirect Chain Tracer caught a five-hop loop left over from two migrations ago.
Hreflang Validator caught that our /de/ pages were pointing to the wrong /fr/ alternate — a copy-paste error that had been live for months.
Ran Spelling Checker across the blog and it correctly skipped every brand name and technical term — just flagged the two actual typos we'd missed.
Phone Number Finder found three different formats of the same number across our locations pages.
We embedded the free-audit widget on our own site and it's been quietly generating qualified leads ever since — people run their own audit and end up booking a call.
Core Web Vitals showed our mobile LCP was nearly double desktop.
Start on Basic. Upgrade when limits get in the way.
- Up to 150 pages per crawl
- All 21 tools, limited scope
- Ad-supported
- Unlimited crawl & page limits across every tool
- Site Search, Sitemap Comparison, Spelling Checker included
- No export or Detailed Reports — see Premium
- Everything in Pro, plus CSV/PDF export & Detailed Reports
- White-label PDF reports + embeddable audit widget
- Image optimization, deep scan, DOM search
Questions practitioners actually ask
SEO is about ranking in traditional search results — keywords, backlinks, crawlability. AEO (AI-readiness) is about whether an AI system like ChatGPT, Perplexity, or Google AI Overviews can parse a page's structured data confidently enough to cite it. A site can rank well and still get skipped by AI answers if its schema is missing or inconsistent.
No. Basic audits run without an account. You'll only need to sign up if you want to save results, export CSVs, or move to a paid plan.
The crawl stops at your plan's page limit and shows results for the pages it covered. You can upgrade to continue the crawl, or narrow the audit to a specific section of the site.
Yes, on the Premium plan. Exported PDF reports use your logo and colors instead of ours, and the embeddable audit widget can be styled to match your site.
Basic is free forever, not a trial — it's ad-supported and capped at 150 pages per crawl. Pro and Premium are paid plans with no separate trial period; you can start on Basic and upgrade whenever limits get in the way.
What's hiding on the site right now — unknown until it's checked.
- Technical Issues Found
- Missing Metadata
- Broken Internal Links
- Schema Errors
- AI Readiness Unknown
- Weak Entity Signals
- Missing Answer Structure
- Citation Opportunities Missed
- Content Gaps Found
- Search Intent Misalignment
- Weak Internal Linking
- Missing E-E-A-T Signals
- Core Web Vitals Failing
- Slow Mobile Experience
- Heavy Assets Detected
- Render Blocking Resources
- Issues Unprioritized
- Opportunities Hidden
- Impact Unknown
- No Clear Action Plan
Exactly what's there, scored and ready to act on.
- Technical Issues Identified
- Metadata Reviewed
- Link Issues Found
- Schema Opportunities Mapped
- AI Readiness Assessed
- Entity Signals Reviewed
- Answer Structure Evaluated
- Citation Potential Identified
- Content Gaps Revealed
- Search Intent Mapped
- Internal Linking Opportunities Found
- E-E-A-T Signals Reviewed
- Core Web Vitals Analyzed
- Mobile Performance Measured
- Asset Optimization Opportunities Found
- Technical Bottlenecks Identified
- Prioritized Action Plan
- Impact Scoring Generated
- High Value Fixes Highlighted
- Growth Opportunities Uncovered
No signup required. No credit card. Just actionable insights.